May 23, 2005
FOR IMMEDIATE RELEASE
200th Motel 6 Franchise Now Open, Brings Portfolio to 850 Locations
Carrollton, TX - May 23, 205 - On the heels of opening its 200th Motel 6 franchise location in Grand Island, Nebraska, Accor North America today announced plans to double the number of franchise properties for its economy brands. The new Grand Island Motel 6 is a 42-room, new construction property owned by Bosselman, Inc., who also owns the well-known Bosselman Truck Stops in the Midwest. Featuring the "Motel of the 21st Century" design, guest conveniences include a covered lobby entrance, guest room entrances from an interior corridor, electronic door locks, state-of-the-art heating and cooling systems and dataports in every room.
The nation’s largest owner/operator of economy lodging, Accor North America currently has approximately 300 franchise properties representing 25% of its 1,200 Red Roof Inn, Studio 6 and Motel 6 properties in the United States and Canada. “Our growth plans in North America are consistent with Accor’s philosophy to maintain balance as an owner/operator, management partner and franchisor. By increasing the proportion of franchised locations, Accor can achieve greater market share while maximizing shareholder return,” states Georges Le Mener, president and CEO for Accor North America.
The plan to double the number of franchise properties within the next five years will be driven by increased field support to attract and retain franchisees, financial and management incentives, and increased outreach to women and minority business owners.
Upon opening, financial incentives include a $15,000 credit for Red Roof Inn new construction; a $10,000 credit for Red Roof Inn conversion; and a $15,000 credit for Studio 6 new construction. Priority development markets for each brand include:
· Red Roof Inn—west coast states, primarily west of Mississippi, especially California, Arizona, Oregon, and Washington;
· Motel 6—the northeastern seaboard; and
· Studio 6—major markets, especially southeast and southwest.
About Red Roof Inn
With more than 350 locations nationwide, Red Roof Inn offers free local phone calls, complimentary coffee and USA Today in the lobby. Rooms are equipped with clock radios, voicemail, and an enhanced in-room entertainment package featuring video-on-demand, pay-per-view, Internet TV, iGames and digital music-on-demand, in addition to free-to-guest programming. Red Roof Inn provides pet friendly accommodations, snack centers and photocopy and facsimile services. Red Roof RediCard Preferred Members TM enjoy faster reservations via a dedicated toll-free number, express check-in, complimentary room delivery of USA Today, priority room requests and free faxes, along with a generous awards program for free room nights or Delta SkyMiles. RediCard members can track stays in real-time, manage award options and receive special member communications with the new member-only website, www.redicard.com. Committed to providing guests 100% satisfaction, Red Roof Inn offers a money-back guarantee policy that ensures a positive guest experience. For more information or reservations call 1-800-RED-ROOF (800-733-7663) or visit www.redroof.com.
About Studio 6
Studio 6 Extended Stay Hotel rooms feature a comfortable sleeping area, fully furnished kitchens and the amenities you need to make your extended stay comfortable. Our guests enjoy expanded television channels including multi-channel, HBO, ESPN, ESPN2, CNN, Weather Channel, Discovery Channel and more. Everything you need to make your stay more comfortable is included at a very affordable rate. We want you to Extend your stay, not your budget. Other amenities and services offered to guests include voicemail, phones with dataports and free local phone calls.
About Motel 6
Motel 6 offers a low price and great value without sacrificing comfort at more than 850 locations in the U.S. and Canada. Our standard amenities include free local phone calls with no long distance access charges, free morning coffee, phones with data ports, and an expanded cable channel line-up with premium channels including HBO, ESPN and ESPN2. All Motel 6 properties welcome pets, and most locations offer swimming pools and guest laundry facilities. Guests can save even more with Click 6 internet bargains, available only at motel6.com. For reservations or information, visit www.motel6.com or call 800-4-MOTEL6.
About Accor North America
Headquartered in Carrollton, Texas, Accor North America is a division of Accor and operates more than 1,200 upscale and economy properties including nationwide economy leaders Red Roof Inns, Motel 6 and Studio 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S, Canada and Mexico.
About Accor
With 168,000 people in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:
- hotels: nearly 4,000 hotels (464,000 rooms) in 90 countries, casinos, travel agencies, and restaurants;
- services to corporate clients and public institutions: 19 million people in 34 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programs, events) engineered and managed by Accor.
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