Motel 6 Franchising

What it takes to own a Motel 6 franchise...

Prototype Requirements

Approximate cost to build our new prototype is $36,000—$50,000 per room; this is an average cost and does not include land or extensive costs due to location of project (i.e. labor expenses, shipping). The cost per room includes: FF&E, Construction costs, Architectural fees, Permits, and Pre-construction costs.

Fees¹

Franchise Fee: A one-time fee of $25,000
Royalty Fees: 4% of gross room revenue
Marketing Fees: 3.5% of gross room revenue

Typical Land Requirements

63 unit prototype: 1½ Acres
112 unit prototype: 2 Acres

Conversion Requirements¹

• Property should have a minimum of 40 rooms
• Property must meet minimum brand standards in all public areas and guest rooms
• Property exterior must incorporate Motel 6 colors, logo and signage

Reasons why you should own a Motel 6 franchise...

Current Guest Ratings²

• Highest in brand awareness
• #1 Price Value Leader in segment
• #1 in “Very Likely to Return” ratings

More Advantages

• Locations in all states (except Hawaii)
• Average number of stays per year = 15 MILLION²
• Average length of stay: 1.8 nights²
• Average guests per stay: 1.5²
• Over 12 MILLION visits per year to motel6.com²
• Our corporate properties with 60 rooms or less have an average occupancy of 75% with an ADR of approximately $54.00¹
• Our typical 112- room corporate properties have an average occupancy of 64% with an ADR of approximately $46.00¹
• Highly successful National ad campaign
• Initial and ongoing training at the Accor Académie
• 1-800 Reservation System – a single image system that maximizes contribution opportunities for franchisees as well as corporate properties
• Buying Power – through ANA Procurement, including our online Accor Marketplace System, at no extra cost to our franchisees. E-pro provides our franchisees the convenience of one stop shopping for all their furnishings and supplies
• Our franchisees also earn rebates when they shop with certain of our nominated suppliers
• Click 6® - Special room discount program only available at motel6.com. Properties have the opportunity to participate whenever they need the business and at the discount rate they feel appropriate (typically 10%-15%, but no less than 5%)
• Pet Friendly

Individual results vary by hotel, market and experience of operator. This is NOT an offer. An offer can only be made through an offering circular MNREG F-5053.
© 2009 Accor Franchising North America—4001 International Parkway, Carrollton, TX 75007

¹ Source: FDD - March 2009
² Source: Market Matrix and Nationwide Surveys - Frequent Business Travelers

For Franchise Development Opportunities, please call (888) 842-2942 or submit your information online.

For more information regarding Franchising click here.

Visit our websites: motel6.com, staystudio6.com and accor-na.com; accorhotels.com