At Accor, we recognize that reputation is built on the tenets of a company’s mission statement and values. That’s why we believe in a strong marketplace diversity effort that touches the community and builds long-term relationships. We recognize that Diversity is not only the right thing to do, but is also a business imperative. That’s why our Diversity initiatives reach beyond our employees to include partnerships with the community, diverse suppliers and franchisees.
The main objective of the Pinnacle Program is to increase diversity in hotel ownership. The Pinnacle program offers the knowledge, guidance and tools to help minority and women investors succeed in the lodging industry. Visit our Franchising page to learn more about opportunities to build wealth through lodging ownership.
Globally, Accor is focused on supporting underprivileged children and providing emergency relief to the community. In North America, Accor demonstrates our commitment through several annual programs.
Each year, Accor North America employees support our multi-brand, multi-country, high-tech effort to fight hunger. In the U.S., our No Room for Hunger Virtual Food Drive benefits America’s Second Harvest, the largest hunger-relief charity in the United States, as well as the Canadian Association of Food Banks and the Mexican Association of Food Banks.
Powered by AidMatrix, No Room for Hunger allows employees to purchase food or donate funds to local food banks through a dedicated web portal. Through the power of online technology, food can be mobilized faster and easier. Online donations permit food banks to buy in bulk at discounted prices typically stretching a $1 donation into $15 worth of groceries. Since 2004, Accor North America has supplied more than $2 million worth of groceries to help needy children, struggling families and senior citizens.
Knowing that the holidays are an important time for children, Accor hotels across the U.S. mobilize to become official collection points for the U.S. Marine Corps’ Toys for Tots campaign. As a community partner, general managers at Accor hotels welcome and encourage the community and holiday travelers to donate new, unwrapped toys for this highly respected cause. Accor North America employees eagerly join the company’s spirit of giving by opening their hearts and wallets to make the holiday season a little brighter for thousands of needy children in the community.
Through active and engaged colleagues, Accor North America has supported a wide variety of community and philanthropic organizations, such as:
Canine Companions
Goodwill Industries
Habitat for Humanity
Meals on Wheels
Metrocrest Social Services
Operation Backpack
Salvation Army
Soles for Souls
Susan G. Komen Race for the Cure
The Shoe Bank